Media Kit

About Butter Meat Co.

Butter Meat Co. is a beef supply chain startup started in 2019 based in Western New York. Butter Meat Co. is working to improve the value proposition of retired dairy cows as beef for farmers and consumers. Jill Gould's mission is to build a dairy beef brand that increases the farm gate value and offers customers differentiated flavorful and environmentally friendly beef.

Logos

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People

Jill Goul, Owner of Butter Meat Co outside the store front

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Photos

A view of the desk and shelves in Butter Meat Co.

View of the counter and shop at Butter Meat Co.

Street view of the brick shop front for Butter Meat Co.

Butter Meat Co. pink front door and chalk 'open' sign

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The Liberty Bell Box with an image of the meat cut

I Love NY Box with an image of the meat cuts

Patriotic Potluck Box with images of the meat cuts for it

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Press Coverage

October 27, 2020 - Ag Innovation: Butter Meat Co. of Perry is running for $50,000 in The Batavia Daily News

October 5, 2020 - Farm Bureau Ag Innovation Challenge Finalist for 2021 Farm Bureau AG Innovation Challenge

August 30, 2020 - Once Considered 'Bad Beef,' Meat from Dairy Cows Is Having a Moment. in USA Today

August 26,2020 - Dual-purpose beef is the focus of Butter Meat Co. in the Rochester Democrat & Chronicle

July 25, 2020 - BBQ: The Ultimate Guide in The Wall Street Journal

June 25, 2020 - Meat Producers Turn to Old Dairy Cows for Better Beef Flavor in Bloomberg

April 19, 2020 - Mature Dairy Cows Give Consumers' High Class Dining Experience in Lancaster Farming

February 22, 2020 - Butter Meat Co. goes for the taste in The Daily News

February 13, 2020 - Butter Meat Co. moves into heart of downtown Perry in Warsaw's Country Courier

December 21, 2020 - A Conversation with...Jill Gould in Giving Broadly

December 2020 - Soil Health Case Study Steve Gould, HaR-Go Farms, NY in American Farmland Trust